Here are some of the key advantages drawn from the strategic implementation of Customer Effort Score!
What is Customer Effort Score (CES)? Definition, Calculation, Applications, and Advantages Table of Contents: What is Customer Effort Score (CES)? Customer Effort Score (CES) calculation Strategic CES applications for an organization Advantages of CES What is Customer Effort Score (CES)? Customer effort score (CES) is a numeric indicator of positive, neutral or negative customer experience during an interaction with your organization. The logic behind this metric is that more effort from a customer in solving a problem results in a negative experience. Whereas, if the company can solve the problem for the customer such that they have to input the least amount of effort, then it results in positive customer experience. A CES value is assigned based on customer feedback to the CES survey question. For example, let’s say a customer has an interaction with your customer support/success team and you want to understand how well that went as per cus...